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Development · Marketplaces

AI news agent for sellers

Every day, the system collects posts from marketplace Telegram channels, filters out ads and duplicates, scores each story’s importance, and sends sellers a short digest for their niche. Tap “Personal AI assessment,” and it explains how a story could affect their business and recommends what to do

MPstats
MPstats · personalized news digest for sellers
Discuss a similar projectAll case studies
AI news agent for sellers
50+
Telegram channels scanned every day
5
importance levels for every story
1
sentence sums up each story
3
subscription plans: trial, free, and paid
01 · The challenge

What the client needed

MPstats is an analytics platform for marketplace sellers. It wanted to give its users a faster, easier way to keep up with the news: a Telegram agent that reads the channels for them.

Sellers have to keep up with marketplace news: commissions, listing rules, labeling requirements, changes in the law. Most of these updates show up first on Telegram channels, so sellers end up following many of them at once.

The feed turns into noise: ads, the same story reposted across channels, topics that have nothing to do with the seller. A commission change or a new rule is easy to miss, and reading everything eats up time that could go into selling.

The goal was to pull news from the key channels, keep only what matters, boil it down to the essentials, and tailor it to each seller’s niche and business size. Updates had to arrive on a schedule that suits the seller, and the agent itself had to answer the question “How does this affect me?”

What stood in the way
Noisy feeds
Sellers follow 10–20 channels, and important changes get buried under ads and reposts.
Off-niche news
About 80% of posts have nothing to do with a given seller’s products or revenue.
No takeaway
Sellers read the news but are left to figure out on their own what it means for their store.
02 · The solution

What we built

01

No more noise

Once a day, the system pulls posts from selected Telegram channels. Ads, very short posts, and duplicate stories never make it into the digest.

02

News for your niche

At signup, sellers pick topics, product categories, and a delivery schedule, and can optionally add their revenue, headcount, taxes, and region. Every day at the time they chose, they get a digest built around their interests, with news sorted by category.

03

A score and takeaway for every story

Every story gets an importance score from 1 to 5, a topic, and a one-sentence summary. Critical news is flagged red, everything else yellow. Tap “Personal AI assessment,” and the AI model explains how the story could affect the seller’s business and recommends what to do.

03 · Demo

The life of a single story

Here’s how one story travels from a Telegram channel to a personalized analysis, step by step.

Step 1

A story comes in

Overnight, the system goes through the channel list and pulls new posts. Each post gets checked: Does it have enough text to analyze? Is it an ad? Has the same story already run? Similarity is judged by meaning, not wording: the first version stays, and duplicates are flagged and kept out of the digest.

Story card: importance label, summary, and the “Personal AI assessment” button
Story card: importance label, summary, and the “Personal AI assessment” button
Step 2

Scoring and summary

The AI model decides whether the story matters to marketplace sellers, assigns an importance score from 1 to 5, and flags critical items. Then it writes the gist in one sentence and adds a topic and a one-line takeaway. These labels make the feed quick to scan.

Daily digest: news by category with color-coded importance labels
Daily digest: news by category with color-coded importance labels
Step 3

Scheduled digest

Every hour, the system checks whose digest is due, since each seller has their own schedule. News is grouped by category, with critical items in red and the rest in yellow. Tapping a story’s number opens the full version in place of the previous message, and a “Back to news” button returns to the list. Sellers choose the format: everything in one message or each story separately.

Step 4

Plans and analysis

How many analyses a seller gets depends on their plan. The 7-day trial includes personalization. The free plan covers general critical news. The paid plan unlocks the personalized digest and up to 5 analyses a day. Limits are counted in requests rather than rubles, so AI costs stay predictable.

Step 5

Subscription

Subscriptions are built right into the bot: payments are connected, and the system reminds users when their trial is ending and issues a receipt. We verified the integration with a test payment.

More screenshots

Digest settings
Digest settings
Choosing topics
Choosing topics
Product categories
Product categories
Digest delivery time
Digest delivery time
Optional personalization: revenue range
Optional personalization: revenue range
04 · Tech stack

Stack and approach

Python + FastAPI
The core of the system: collects and processes news and powers the bot
Telethon
Reads posts from Telegram channels
PostgreSQL + pgvector
The database that stores the news; vector search finds duplicates by meaning
LLM + embeddings
The LLM filters out ads, scores importance, and writes summaries and analyses; embeddings let the system spot duplicates by meaning
Aiogram
The Telegram bot where sellers get their digest and talk to the agent

Also used: Celery + Redis — scheduling and queues · CloudPayments — payment processing · Docker Compose — deployment on the client’s server

How it works

Overnight · collection and processing
50+ Telegram channels
Telethon, User API
Filter
short posts, ads text from images
Deduplication
embeddings, pgvector
LLM
score 1–5, gist, topic
PostgreSQL
news, profiles, limits
Hourly · delivery
Schedule check
Celery + Redis
Personalized digest
Aiogram
Seller on Telegram
On tap · analysis
“Personal AI assessment”
LLM
seller profile + plan
Answer and chat
CloudPayments
payment, receipt, reminders
05 · Results

What the client got

MPstats now has a product ready to sell as a paid subscription: instead of reading channels by hand, sellers get one digest tailored to their niche.

50+
channels monitored automatically
5
importance levels for every story
30–60
minutes a day saved vs. reading channels manually
Ads and duplicates are removed before the digest goes out
Digests arrive on each seller’s preferred schedule
Deployed to the client’s server and handed over with team training and a support guide
06 · For your business

Who else this works for

The same approach works for anyone who needs to track a large stream of news but has no time to read it all.

Sellers and online stores
A daily digest of changes to marketplaces, commissions, and rules, with importance scores and analysis for each store
Lawyers and accountants
A digest of legal and regulatory changes in the industries you cover, with critical changes flagged separately
Procurement and logistics
A roundup of news on rates, suppliers, and tenders from industry channels, each summed up in one sentence
Paid Telegram projects
A subscription digest with a trial period, a free plan, and caps on AI analyses
Executives and analysts in any industry
A daily digest of industry channels, media, and trade sources, with importance scores and short summaries

We build solutions like this around your needs: turnkey AI products, AI agents and automation, integrations, and data.

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You’ll get a clear implementation plan and transparent pricing
Alexander Yarygin
Founder, Glake
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